Indifference is the poison drip to creativity as overstimulation is to enjoyment. When was the last time you truly enjoyed unboxing a pair of kicks before being overwhelmed about the excitement of posting a photo onto Instagram, or wearing them out for everyone to see?
See, that’s it. The thing is no longer the thing. We consume ideas, and forget about the specificity and the story of the object we are encountering.Now, let’s rewind real quick. I don’t expect you to know the history of a clothing brand, where it’s produced, their cuts, ethos, or even their initial intended audience- HOWEVER, I disavow any mindless mimicking as a source of authenticity.
Basically, what I am saying is FUCK YOUR PASTICHE. Yes, look it up. You may not be aware of how certain trends evolved — check the round white sunglasses that rappers wear and then Kurt Cobain in the 90s. You cannot source without the credit to the reference, and the credit itself exists in consciousness.
I’m not going to define taste. It’s a sense perception and feeling. Much like how chefs understand the proper proportions of ingredients to attain balance or contrast- taste is the same deal.
The only caveat is that if you’re not the one experimenting, you’re letting someone else do the tasting for you. You’re living in someone else’s shadow- H&M, Zara, outright sourcing from Hypebeast. It’s a dog eat dog world out there, with everyone fighting for the last scraps of approval.
But let me leave you with some meat to chew on before we move on. “…I’d rather have someone mix something from this season’s runway with something old they have in their closet, rather than someone who just BUYS the look straight off. It shows me they put in thought into it, and I appreciate this more…” – Tom Ford