Montreal fashion brand Atelier New Regime and Toronto-based project The Creator Class have paired up to produce a beautiful, cinematic short following the conceptualization and execution of the brand’s lookbook and release party for their FW16 collection, “École Buissonnière”.
After opening their flagship store this past April in their hometown of Montreal, Atelier New Regime continues to set their sights on loftier goals, having hosted a launch event at FREE and pop up shop in Toronto last month. (For those who were unable to attend—or didn’t hear about it until it was too late—the brand is bringing the pop up back to Toronto, this weekend at Rally Ossignton.)
One of Canada’s standouts when it comes to men’s streetwear, the brand’s bright, minimal aesthetic has played a key role in their success. Creatives Setiz, Gildas and Koku take the time to acknowledge the importance of quality and consistency when using social media, and speak on their unconditional investment in the visual branding of the line. Throughout the film, the crew speaks on the DIY nature of their work, needing to be involved in every aspect of the creative process, and the irony behind their Fall/Winter collection’s classroom theme. Get familiar with the creatives behind Atelier New Regime in the short film below.
Find the Atelier New Regime “Ecole Buissonniere” Fall / Winter ’16 pop up at Rally (12 Ossington Ave, Toronto, ON) this weekend—hours are as follows below.
Friday, October 28th 11AM – 9PM
Saturday, October 29th 11AM – 7PM
Sunday, October 30th 11AM – 5PM